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Rank the sentences in your product video
Overview
You'll learn how I rank every sentence in my script, to make sure it stays interesting throughout the product video.
Create a blank spreadsheet
And put the following headings:
LineNumber
Version
Script Line
Simple
Unexpected
Concrete
Credibility
Emotional
Story
Smile
Total
Fill in the sheet with every sentence
Put one single sentence per row
Rank each of your sentences
For each of your columns:
Simple -> Smile
give your sentence a 1 if you believe it matches that description or a 0 if you think it doesn't
Your TOTAL column should be the formula:
=sum(d2:j2)
Revise sentences with a low score
Look carefully at the sentences that you have scored 2 or lower. Is there another way you could write that section to increase its score?