Last Updated on October 6, 2025 by Owen McGab Enaohwo
At a Glance: The Impact of SweetProcess on Market JD
- Reduced time spent onboarding new employees.
- Built a foundation to support an 8x growth target in the next five years.
- Created a clear knowledge base to train new hires faster.
- Stopped the cycle of repeating instructions for the same tasks.
Rafi Arbel, President of Market JD
Market JD’s Journey to Discovering SweetProcess
When Market JD was created, it wasn’t just another marketing agency. It was born out of a real problem that needed to be fixed.
Back in 2009, Rafi Arbel, a trial attorney, observed that the options available to law firms in terms of digital marketing were limited. The industry was dominated by large marketing brands that offered little personalization and delivered subpar results.
“We started because we saw that the available choices for lawyers to do internet marketing weren’t always so personalized,” Rafi recalls. “And really, we thought that the results were subpar for what they had to work with.”
That realization gave birth to Market JD, Inc., an integrated search agency dedicated to helping consumer law firms stand out online. Sixteen years later, Market JD has grown to a 50-person team providing clients with tailored strategies across search, paid media, AI-driven visibility, and digital channels.
Their mission is simple. They connect law firms to the clients who need them most.
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Strong Systems, but Something Was Missing
Like many scaling companies, Market JD had already invested heavily in systems. Their team used ClickUp to manage projects and workflows, from website development to campaign execution.
The process maps were detailed. When building a website, for example, Market JD tracked over 600 tasks from start to finish. Every step was templated in ClickUp, ensuring projects stayed on schedule.
So, when Rafi’s colleague Jeremy Wise suggested trying SweetProcess, he was skeptical.
“I thought we had it nailed down,” Rafi admits. “I was already using ClickUp, and I didn’t think I needed to use SweetProcess.”
But the 14-day SweetProcess free trial quickly revealed a blind spot.
ClickUp was great for communicating tasks to the team and tracking progress. SweetProcess, however, provided the missing piece: It told the team how to complete the tasks.
Finding the Perfect Tool for Growth: SweetProcess
As Rafi puts it,
“ClickUp tells people what they should do; SweetProcess tells the person who has to do the task how they get the task done. And that’s fundamentally different.”
That distinction changed everything.
With SweetProcess, Market JD began documenting the actual step-by-step procedures behind its workflows. Instead of employees repeatedly asking managers how to complete tasks, they could now access a central knowledge base with clear instructions.
“If you operate under the assumption that systems run businesses and people run the systems, people still need to be trained on how to run those systems,” Rafi explains. “That’s where SweetProcess comes in.”
The payoff became clear as Market JD started hiring more staff. Instead of re-explaining processes 10 times, managers could point new employees to SweetProcess. The software gave hires everything they needed to get up to speed, reducing bottlenecks and saving leadership valuable time.
How SweetProcess Positioned Market JD for Growth
With SweetProcess in place, Market JD began to enjoy its benefits almost immediately.
1. Faster & More Consistent Onboarding
Before SweetProcess, onboarding a new hire was a time-consuming process. Rafi and his team had to walk through tasks repeatedly, answering the same questions for every new person.
That ended immediately when the team started using SweetProcess. Now, new hires begin their journey with SweetProcess.
“Every time we hire somebody new, it’s always directing them first to SweetProcess before they ask questions,” Rafi explains. “It’s already saved us time and headaches.”
Instead of pulling senior employees into repetitive training, new staff can work through clear, documented steps. And if they forget? They can go back to SweetProcess instead of interrupting a manager.
2. A Knowledge Base That Protects the Business
SweetProcess took documenting processes to a whole new level for the Market JD team.
They were able to create a central knowledge base that didn’t just tell the team what to do but gave them detailed guidance on how to carry out these processes.
This turned out to be a game-changer. Instead of relying on repeated explanations from managers, employees can easily find the documented process in the central knowledge base. Each process is broken down into clear, step-by-step instructions that anyone on the team can follow, and it is easily accessible.
“SweetProcess is training the people on how to use our systems,” Rafi says.
Whether it’s onboarding a new hire or executing a complex process, the instructions are already in place. The knowledge is captured once and then remains.
3. A Strong Foundation for 8x Growth
SweetProcess’s biggest impact isn’t just in how Market JD runs today. It’s in how they’re preparing for the future. Rafi has set a bold vision: grow the company eightfold in the next five years.
That kind of growth requires more than ambition. It requires a foundation strong enough to handle the weight of new clients, new employees, and new challenges.
“SweetProcess is the foundation we’ll build on,” Rafi explains. “My goal is to grow at least eightfold in the next five years. And to do so, we have to have the right tools.”
With SweetProcess in place, Market JD isn’t just scaling. They’re scaling without chaos.
Market JD’s Next Step: Scaling Without the Growing Pains
For Rafi, SweetProcess isn’t a magic button. It’s a well-structured system, one that pays off when you put in the effort.
“Like a gym membership, you get out of it what you put in,” he says. “It gives you the ability to do great things…. The results you see from using it aggregate over time.”
That’s why Market JD is doubling down. As they document more tasks and refine more processes, the company is laying down tracks for the train of growth they know is coming.
Sixteen years in, the agency is bigger and stronger than ever. But the next five years? That’s the real test. And with SweetProcess, they’re ready.
Grow Your Business With the Right Systems
By choosing SweetProcess, Market JD has created a structured system that serves as a foundation for growth. It has freed leadership to focus on growth.
If your business is preparing to scale, now is the time to document your processes.