The Top 9 Marketing Automation Tools for Modern Companies

Last Updated on September 1, 2022 by Owen McGab Enaohwo

Time is the most valuable asset for a business. Company owners and project managers know this better: time is the one and the only thing you can’t get back.

In the digital era, immediacy commands. Clients and stakeholders want everything, and they want it now. Do you feel like you don’t have the energy and time to meet everyone’s demands? A marketing automation tool can help with this.

These tools replicate human behavior and automate marketing activities like B2B prospecting or social media posting. This way, you can sit back, relax and concentrate on critical areas of your company.

Are you ready to automate your marketing and business processes for better results? Keep reading and discover your company’s top 9 marketing automation tools in 2022.

Why do I need a marketing automation tool for my business?

Source: Salesforce.

A marketing automation tool is software that performs marketing activities such as online advertising or lead generation on autopilot. This is without the need for human interaction.

Applications like HubSpot or Trello can help you run a successful marketing strategy for your business. These tools are built to:

Manage projects and workflows: organize your daily work and assign tasks to your team members. Set rules, create buttons, and automate commands in your project board with a workflow management app.

Save time and effort: a marketing automation tool completes repetitive actions like chatting with customers or growing email lists while you focus on other crucial aspects of your company.

Bring customers to the business: send personalized messages to onboard customers and convert them into buyers. With a marketing automation tool, you’ll be able to create and schedule customized emails to attract new clients and build trust within your current ones. Additionally, you can use tools such as an SPF record checker to properly authenticate your email messages.

Generate instant reports: data and analysis made simple. Connect a marketing automation tool to a data visualization tool like Google Analytics and get insights right away.

Do you want to get started with marketing automation? Choose a tool that fills your company’s needs and goals in these four categories:

Online marketing automation tools: all-in-one tools for businesses that want to boost their online marketing strategy.

Process documentation and production automation tools: project management tools to coordinate and track work progress.

Robotic process automation tools: companies can assign time-consuming tasks to bots that execute activities rapidly.

Workflow software automation tools: software that speeds up marketing activities and shows the statuses of projects with visual maps.

Online marketing automation tools

HubSpot

Source: The Cloud People.

HubSpot is software that helps companies to get more customers. This inbound marketing platform offers various functionalities to generate new business leads. Give it a try and manage your marketing and sales strategy all in one place:

Build websites
Develop a content marketing plan
Schedule social media posts
Grow your business with email marketing
Automate workflows

With HubSpot, you won’t need to use six different programs to perform marketing and sales. You can take over all your business processes efforts on one platform.

Eloqua

Source: Infunnel.

Eloqua is a great online marketing automation tool for large enterprises. This software, developed by Oracle’s multinational tech company, promises users a significant rise in customer conversion rates and sales.

You’ll love Eloqua if you organize your daily tasks in workflow diagrams. With Eloqua, you can plan campaigns using colorful and detailed graphs that will make your life easier. Import numbers and data into the platform and track your B2B campaign results in an advanced analytics dashboard.

Process documentation and production automation tools

Trello

Source: Product Hunt.

Trello makes collaboration boards an art. This application organizes your team’s work into boards where you can see who’s working on a specific project, its progress, and the upcoming tasks.

Trello’s main features include a drag-and-drop editing tool, a progress meter checklist, and an automation tool. Use Butler, Trello’s built-in automation tool, to create commands, rules, and labels to improve your project management experience.

SweetProcess is a simple to use online tool that documents processes, procedures, and tasks and is very effective for new hire processes.

Confluence

Source: Communardo.

Confluence is a platform where you can meet and develop project plans with your team from any location. It’s a highly recommended tool for remote businesses that hire workers from different places and time zones.

This Atlassian product gives voice to every employee in the company and boosts teamwork to a whole new level. Confluence has a fast learning curve, so you won’t need to spend long hours of training to understand its functionalities.

Organize your workflow better and find a template that fits your requirements. Search templates by category and get started with your software development, product management, or marketing and sales business strategy.

Basecamp

Source: Dribble.

Coordinate everything in one place with Basecamp. This project management tool has all you need to set up your business plans and communicate with your colleagues. Basecamp guarantees users that they will make up for the lost time in meetings and redundant emails after using their product.

What tools does Basecamp offer you to get work done? Keep track of tasks’ progress and write communications for your team on the message board. You can also create to-do lists and assign them to people with a due date and additional comments. Thanks to Basecamp integrations, you can connect the software to some of the most popular apps in the market and fully automate your work.

Robotic process automation tools

Blue Prism

Source: GangBoard.

Imagine a bot that leads all digital operations in your company. Now, stop imagining.

Blue Prism is a robotic process automation tool that offers an Intelligent Automation Platform (IAP) to perform repetitive tasks at the core of your business. Blue Prism uses artificial intelligence and machine learning to automate processes such as:

HR strategies, like employee onboarding or workforce administration tasks

Marketing actions, like targeting customers or implementing an SEO friendly content strategy

Sales strategies, like generating high-quality leads or tracking social media impact

With a tool like Blue Prism, you’ll enhance customer experience with the latest automation technology available in the market. Let the software do the work for you and focus on the most critical areas of your business.

Pega

Source: Pega.

Humans and bots work together in perfect harmony. This isn’t the plot of a new sci-fi movie; it’s a one-line summary of how Pega combines robot automation with the human workforce.

Do you want to implement Pega in your business? Check out the critical features of Pega Robotic Process Automation:

Attended RPA: your employees or team members will be able to provide customers with what they want faster than ever.

Unattended RPA: bots work on tedious tasks while you and your team take care of other vital business areas.

Auto-balancing: reallocate bots automatically and prioritize critical processes over less critical ones.

Email Bot: bots respond to thousands of customer emails and solve clients’ issues accurately.

With Pega, your company can benefit from robot automation technology to speed and scale your business’s digital transformation.

Workflow software automation tools

Integrify

Source: Integrify.

Integrify is a workflow management tool that allows companies to create dynamic workflows using innovative technology. Remember that business proposal that didn’t get approval for two and a half months? With Integrify, you can get the green light on project implementation in minutes.

This software replaces manual tasks with an automated workflow where you can submit requests, track progress, and comment on ongoing studies. You can use it for almost everything, from employee onboarding to expenses requests.

ProcessMaker

Source: ProcessMaker.

ProcessMaker is the software you need to manage complex workflows if you own a large business. This tool uses an intuitive design to facilitate day-to-day business operations and task assignments.

ProcessMaker it’s straightforward to use, and everyone in the company can have access to it. Simplify the way you work and improve employee productivity: use a drag-and-drop canvas to cut down unnecessary communications and enhance instant collaboration within your team.

Conclusion

Marketing automation software mimics human behavior to execute monotonous business activities. This technology helps companies to improve their internal and external processes.

Marketing automation tools fall into four main categories:

Online marketing automation tools
Process documentation and production automation tools
Robotic process automation tools
Workflow software automation tools

Study the needs of your business and pick some of the top 9 marketing automation tools mentioned in this article to upgrade your company’s digital transformation.

About the author:

Stefan Smulders is a SaaS entrepreneur and a founder of the world’s safest software for LinkedIn automation – /Expandi.io. He enjoys his family living in the Netherlands as a proud father of a lovely 4-year-old son Steef.